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About Us


Core Values

People-oriented, managing with virtue, being responsible, sharing benefits

Corporate Vision

To be a home furnishing enterprise who leads the world fashion trend

Corporate Mission

To create a better life for billions of people

Business Philosophy

Enhancing quality

Strengthening brand

Being model leader

Respecting individuals

Managing public feeling

Win-win cooperation

Corporate Spirit

Working hard and being aggressive;

Exploration and innovation;

Solidarity and coordination;

Adhering to craftsmanship

Product Orientation

modern, simplicity, vogue, environment protection, high quality, individuation, standardization